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Do first, treat later.
Sit. Paw. Roll Over.
Me. Me. Me. Me. Me.
Sometimes, when I’m going through these bots, it really makes me stop to think – who exactly is the customer?
At its core, a chatbot’s main function is NOT to sell.
*Cue audience shocked noises and eerie silence*
I know, I know, but just hear me out. Quick question. What’s the main function of a phone? To make calls right?
However, over the years, it has went from a simple calling device to one that’s able to load and play games, take stellar pictures, and even act as a mobile GPS.
Likewise, the main function of a chatbot is to have a conversation. Selling is simply a BY PRODUCT of the cool bells and whistles that have been added to it. Just because we’ve grown numb to seeing these offers does not mean we have to subject our customers to the same process.
Which would you prefer? Taking a nice, leisurely stroll through a beautiful garden, with the ability to stop and smell the roses? Or getting rushed constantly to get from the start to the end of the garden in the quickest time possible?
Likewise, think of conversations as nice, slow strolls through the garden. You never want to rush the process, and instead take the time to build a connection with the customer.
Of course, in real time, this doesn’t have to take more than 3 to 5 minutes, but it’s infinitely better than “eMaiL nOw”.
Take the time to rethink some of your chatbot flows. Customers first. Sales second.
Profits will surely come.